Known for: Birth and death of an alter ego
Date: July 3, 1973
Aliases have long been a tool for musicians to lean on during recordings and live performances. As far as alter ego's go, no one did it better than David Bowie when he introduced the world to Ziggy Stardust. Pulling from science fiction, theater, musicals, and television, Bowie created one if the most highly regarded albums of all time, The Rise and Fall of Ziggy Stardust and the Spiders From Mars.
The album became the soundtrack behind a quasi-musical for the Ziggy Stardust Tour, which transformed concert halls into rock stages that helped lift Ziggy to a divine state. But it was at London's Hammersmith Odeon that Ziggy performed one of his most memorable shows. During the encore of "Rock and Roll Suicide" on July 3, 1973, Bowie announced, "Not only is this the last show of the tour, but it's the last show we'll ever do." The announcement sent shockwaves through the crowd and the music world. Ziggy Stardust was an pivotal figure in the music world, allowing artists to take on other personas, but it was the death of this avatar that etched Bowie's tour is music history.