Known for: Hologram shows in five cities
Date: Nov. 10, 2011
Since entering the music business in 1990, with her debut self-titled album, Mariah Carey has gone on to sell well over 200 million records worldwide. One of her best and most memorable shows occurred 2011 when the singer performed live in five European cities at once. Fans attended holographic concerts in Germany, Croatia, Macedonia, Montenegro, and Poland. The groundbreaking performance was in collaboration with Saatchi & Saatchi and its "Life's for Sharing" campaign with Deutsche Telecom's T-Mobile brand.
During her performance, the hologram of Mariah interacted with real-life dancers and live audiences, making it an unforgettable experience. Carey delivered five choreographed performances simultaneously, which included renditions of "Silent Night" and "All I Want For Christmas." Jason Romeyko, European creative director for Deutsche Telekom, was the visionary behind this project, an event that left a lasting impression in the marketing world as well as the music world.