Lookbooks are great tools for designers as well as critics. They quickly and efficiently layout a label's influences, themes and the ideal type of customer envisioned for any particular collection. But we all know lookbooks are highly-engineered events, the look and feel of which are often far removed from the reality of who's actually buying the clothes and what their lifestyle actually entails. In "Honest Lookbooks" we break down the discrepancy between the projected subjects and the actual consumers for some of the more notable brands in menswear.