Set in the American Museum of Natural History's Hall of Ocean Life, Pharrell and Bionic Yarn announced a new partnership with G-Star Raw. Together, they will launch a project called Raw for the Oceans, which aims to take the plastic that is polluting the oceans, remove it, and turn it into something that can be used positively. With multiple partners that encompass scientists, researchers, and ocean experts, the project will use yarn that originated from plastic in the oceans to create denim products, which is co-designed by Pharrell. The Bionic denim will be in stores in August, and will soon be a part of every G-Star collection.

"I like to make people happy," Pharrell said. "If we do what we're supposed to do then everyone can be happy."