Lucid Drops a Fraternity-Inspired Collection That's Not Douchey

Lucid gets inspired by fraternities and prep schools for its latest collection.

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Lucid’s themes can change from season to season, covering a range of different subjects. The label follows up past collections dealing in dark, gritty looks and workwear-inspired pieces with a collection inspired by fraternities and prep schools.

We know you’re already probably thinking it'll be a bunch of really douchey tees with beer pong graphics and maybe pastel colored cardigans, but this far from that. Instead, the brand keeps it strictly rooted in streetwear with hoodies and a sick black canvas parka. The closest thing to frats and private schools here is the crest graphic found on all items.

The collection drops on Lucid website on Jan. 18 at noon. Mark your calendars.

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