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Famed rock ‘n’ roll poster artist Gary Grimshaw, a pioneering force behind the iconic look of many fliers for concerts of the 1960s and ‘70s, died Monday at the age of 67. He passed at Detroit Receiving Hospital Monday morning, according to a family friend.

The Detroit-based artist pioneered a rock concert poster archetype that would become commonplace in the decades that followed. Grimshaw used techniques of typography and design for his poster that had seldom been seen, designing gig poster for the MC5, The White Stripes,  and countless other acts.

A gallery show of the artist’s work is open now at Huntington Woods Gallery in Dwetroit, all the way through April 17. A lengthy oral history on the artist is up on Detroit Free Press. 

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[via Detroit Free Press]