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In celebration of three decades in the game that they damn near invented, Def Jam Records started using the hashtag #DefJam30 when the new year kicked off. If their 30th is anything like their 25th, you can expect big things from them over the next 12 months.

Whatever they have planned, you can expect this newly unveiled logo to be front and center. The logo is made especially for the 30th Anniversary and features the number and a trippy echo pattern around the entire logo. If you move around it looks like a cool optical illusion but not so much that you can't read "Def Jam recordings" in the center.

Expect to see a lot more of this soon.

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[via DefJam]