Where to buy: Blue Button Shop 

Too many brands go overboard with having fun and venture into clown territory. Tiger Brocante, on the other hand, strikes a great balance between keeping it light without getting too risky (even in American standards) while making gear that's still fun and stylish. Repurposed fabrics for jackets, mismatched naval stripes or loopwheeled tees are Exhibits A, B and C.