Some people use LEGOs to build pirate ships, and others to re-create Star Wars scenes, but only Italian artist Marrco Sodano has re-created high art using a childhood favorite toy. Sodano has teamed up with LEGO for a concept ad campaign that so far features minimal plastic versions of Leonardo Da Vinci’s iconic Mona Lisa and Lady with an Ermine, and Johannes Vermeer’s Girl with a Pearl Earring. The campaign’s slogan is “All the children are authentic artists with LEGO” and serves as a reminder that creativity is something to be fostered in children, encouraging parents everywhere to swap out their 9 year-old’s iPad for and old school classic.

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[via PSFK]