In his hilarious series “Unexpected Products,” Russian artist Ilya Kalimulin slaps well-known logos onto unaffiliated products to create curious, and sometimes very appropriate, brand-product romances. The project investigates the intricacies of the marketing business, showing how household brand names are useless for effective marketing if they are put on products the company doesn’t make. Some of these duos are brain-teasers, some are borderline disgusting, but all are immediately recognized as mislabeled by our well-conditioned consumer-based brains.

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[via DesignTaxi]