This trend slowly made its way over from Japan, and while it hasn't proliferated to its full potential yet, those guys that did definitely stood out. Part workwear lumberjack, part weirdo stoner, this trend channeled the serious fun that a lot of outdoorsmen are now infusing into their look. OG brands like Patagonia have been injecting playfulness into serious gear for years, and now a handful of Americans brands like AXS Folk Technology and Poler are joining their Japanese counterparts who have already mastered this genre.