Creative director and founder Graeme Gaughan founded Tourne de Transmission in 2011 as an outlet to express his interests outside of his current nine to five. It began as a T-shirt brand, but has, clearly, grown in the last couple of years. Going into its third season, the London-based brand will be releasing a v. cool spring/summer 2014 collection inspired by teenage independence and all the rebelliousness that comes with it.
The thought-provoking collection, titled Streets like a jungle, ventures outside the brand’s usual monochromatic vibes with an injection of color. Aqua green is found throughout the collection's jackets, tees, and shorts. Statement T-shirts come inspired by Blur’s Parklife album, while military bomber jackets reference early ‘90s hip-hop styles. New to the brand is the addition of footwear in collaboration with HUDSON, and its first tailored raincoat, which you should definitely cop.
While there are graphics that will make you say “oh, cool prints” there are actually levels to this shit. Migratory birds and virus patterns represent the rights of passage one goes through during his teen years. The birds symbolize the freedom of doing whatever you want without a care in the world, and the virus signifies the knowledge you gain. Heavy stuff.
Definitely keep this brand on your radar, and mark your calendars for the spring 2014 release.
