“When you do men’s wear, it’s less about thinking outside the box than about pushing the walls of the box outward. Men want to be evolutionary, not revolutionary.”John Varvatos

Varvatos founded his eponymous company in 1999, and the first designs hit runways in the fall of 2000. The company began to create clothes and accessories that represented Varvatos’ rock-n-roll meets menswear vision for men’s fashion—winning him multiple awards and accolades.