Heineken's #Heineken100 program continues to kill it. This time, creative director Chris Gibbs of Union Los Angeles worked with NEIGHBORHOOD on a pretty impressive pair of jeans—now the third installment on the program (previous works include Mark McNairy saddle shoes and a dope leather bag from KILLSPENCER).
The indigo denim include Heineken green cross-stitching and patch details, such as a custom green leather label and Heineken-printed label for that real stamp of the brewer.
"For this project, I wanted to use contrast stitch colors to evoke different emotions—especially Heineken's signature green," NEIGHBORHOOD designer Shinsuke Takizawa said. "I am proud to share a product that noy only showcases the brand quality, but also highlights a part of my culture with a nice audience that genuinly appreciates it."
As with each round of releases Gibbs met with the creators, some of whom he's been fortunate enough to call friends through the years, and got them to explain the creative process behind each product. Check out what Takizawa had to say about the collaboration in the video below.
