Era: Streetwear B.C.
"Any Triple 5 Soul shirt is fine, just because of what the brand meant. Probably one of the first success stories from the business standpoint of streetwear. Probably one of the first streetwear brands to cross the $10 million mark, in terms of annual sales. Triple 5 Soul was the first store that ever bought a Staple shirt. The Triple 5 Soul store was a multi-brand store, and it was my first ever order—12 pieces of Staple shirts to Triple 5 Soul.
"Camella, who is the founder of Triple Five was always really supportive of Staple, and Staple would not be where it is today if it wasn’t for her. Not only did her store place the first order, but back when I used to go to Magic, the trade show, with just a backpack full of tees, no booth, just literally samples in a backpack. I was just hoping to stop someone in the hallway, and throw my shirts on the floor, and show them my shirts and hope to get an order. That’s how I started, but Camella pulled me to the side and was like, 'Yo, we have this booth,' and she said. 'We have some empty space, if you want just hang your shirts up here and you can do sales out of our booth.'
"She did that and that was so amazing. We got a little corner of the Triple 5 Soul booth and got great exposure out of that. Triple 5 Soul was such an important brand to streetwear. Sad that it’s not around anymore."