Era: Streetwear B.C.
"Skate companies tried to be progressively more and more simple and create designs that stand a test of time. There’s probably no better example of that on this list than this shirt right here. They have just become the mark by which all other brands aspire to be and which I often tell young people, no brand will ever be again.
"James Jebbia has set the bar for what a brand should be, and everyone wants to be that but no one will ever be able to recreate what James did. It was a pocket, it was a moment of time, with the right people, the right elements, the right environmental things happening in New York City. I would even argue that James himself would not be able to recreate what Supreme has become. It’s a phenomenon."