Era: Streetwear B.C.
"For me this era was the height of what Phat Farm was, from the design and apparel standpoint. In the early-'90s the Phatfarm store in SoHo was a must-stop. You had to go there every weekend. It’s crazy where a brand can go. Now you would never imagine even touching Phat Farm, unfortunately. But in that sense it was a ahub of culture.
"I don't even see it in small towns. I go to middle America and I don’t see Phat Farm, I don’t know who wears it now. It's strange. You go to middle America and you see people wearing Affliction and Ed Hardy. I don’t see Phat Farm anymore, it’s strange."