Era: Streetweare B.C.
"Shepard [Fairey] came from the West Coast so this as a shirt wasn’t really that prevalent out in New York. It was more so the pastings and the stickering that infiltrated New York City. The clothing was really much bigger in Cali than it was in New York City.
"I wanted to include this just because of his hustle and how he was able to get his brand all around the world without any sort of marketing campaign, not with any advertising, not with celebrity sponsorship. He literally just traveled the world and put up his logo every single place that you could possibly imagine and that’s how he did it. So definitely the long, hard road but he did it nonetheless and you talk about timelessness, this is definitely one of the most timeless images that we have in street culture."