Yo, this video from Woolrich (cool WP Lavori Woolrich, not lame Kohl's Woolrich) is insano. At first it just seems like your run of the mill moody lookbook video, but then some dude just straight up chucks a coffee at our sullen model. WHAT THE FUCK, ITALY? Does that shit really happen to you guys? While you're still reeling from such an unprovoked assault, FISH START FALLING FROM THE SKY! I guess being protected from being pelted with fish is a reason why you would buy a parka, but that’s not my first concern when it comes to inclement weather. Let this be a lesson to all you budding designers and creative directors out there: If you wanna sell $975 parkas, shoot a video of models and an adorable dog getting fish dropped on them.

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