Pusha T's 11 Favorite Brands

When it comes to fashion, Pusha T is all about stunting.

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Image via Complex Original
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                              This feature is a part of Complex's Pusha T Week.                                    

Pusha T answers his phone in a plush hotel room in Beverly Hills, out of breath after returning from a day spent on the move. While a rigorous promotional circuit to hype up My Name Is My Name takes up a lot of the G.O.O.D. Music member's time these days, nostalgia easily transports him to a time when he was doing a different type of moving back in his hometown of Virginia Beach. No matter what, then or now, one of the new leaders of style and flow in the rap game has been doing it all for one reason: to stunt. 

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11. Ale et Ange

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10. Saint Laurent

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9. Dries Van Noten

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Let’s go buy it, sir. If we’re not going to go buy it, then we really can’t have these educated talks.


 

Pusha T Says: "Dries Van Noten is, of all the brands, the most understated to me. People overlook it. The pieces are incredible. From the denim shirts with the super-long tuxedo tail, to the new poncho-style sweater that people will see in the new ‘Sweet Serenade’ video. Just details that's the epitome of tailored and couture. The cut of it. It’s ill. And, once again, if you know then you know. If you don’t, then you’re forever asking, ‘Yo, that looks amazing on you. What is that?’

"At this point in my career and dealing with certain things like fashion, people have been taking the time to research it. And sometimes, people don’t know, but this is the age. Like this is the age where everybody is at the laptop and Googling and really looking it up trying to find it. And my thing now, moreso than anything is, dog, you really got to show people that this is a lifestyle to you. There are too many Google experts. I’m not into the Google experts. Let’s go buy it, sir. If we’re not going to go buy it, then we really can’t have these educated talks. We gotta buy it. And that’s my problem. So it’s like, me showing or me displaying something, like Dries, it’s only because I really feel it bruh. I love it. That’s the difference between now and how it used to be. You had to have it, bruh. When Biggie and Puff had them Versace shirts, the ones that they’re bringing back now, you had to have it, bruh. You didn’t have it, then you can’t really engage in the convo. Right now you can research and tell what’s the store who got it, the price and everything else, and you are now the king of youth. Nah. We have to buy. And it’s about bringing it back to that."

8. Balmain

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Pusha T Says: "Simply because it is today, to me, the most arrogant of brands. First of all, the look of it is so royal. The extras, the details, are always so royal. People don’t know that Michael Jackson was fully dressed in Balmain. And to know that, and look at it at the rack of Max Fields, you’re like, ‘Oh shit, like, okay wait a minute.’ And like Michael was getting the extra shit. Like, super extra. It still had that pop factor on the rack.


 

You put it on and it’s already detailed extravagantly...you walk in and people understand immediately.


 

"Now that we’ve given our props, just the look of the clothes. Now the arrogance of the price. The arrogance in the number that’s never coming down, never. It’s not going down. So with that being said, it’s like, you put it on and it’s already detailed extravagantly, then to know the number accompanied with it, you walk in and people understand immediately. When I see the hoodie, I know it. Immediately. With $2,000 on the hoodie, all we know it. That’s it. That's $1,400 on the jeans. $1,424. So, when you put it on, it’s the statement.

"And let me tell you something, it ain’t no fake ballin’ in that statement. So there’s a prestige that comes with Balmain. I tell people all the time, I’m into fashion from a different standpoint. Like I’m really into fashion for the stunt. I’m into fashion like I was in high school, man. I want to have the Jordans first. I wanted to have the fresh whatever, at the time. It probably was the newest Snow Beach sweater. I wanted to have it first. This isn’t about first. This is just about the actually being able to. This is pulling no punches. This is the real."

7. Balenciaga

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Pusha T Says: "Man, Balenciaga is describable by me as un-fuck-wittable. UN-FUCK-WITTABLE. What do you want to talk about? The shoe? The jackets? You want to go in the rock-inspired sweatshirts and tees? The jacket game and the shoe is so ill that it’s just, man. Balenciaga is sort of real deal. I just think it speaks to the hip-hop culture because we’ve always taken luxury and made it a part of our everyday life. We’ve always done it. Rick had the .38 in the Louis Vuitton pouch with the cableknit Gucci sweater on.


 

Balenciaga to me is drug dealer fashion. It just really is, I’m sorry. That’s how I feel.


 

"And it’s crazy because you can take Balenciaga shoes with tailored sweats and rock it like such. Or it can go from there to a true tailored pant or a denim. Like you can wear the shoes across the board, universally. The jackets are just as fly, cut just as ill. Balenciaga to me is drug dealer fashion. It just really is, I’m sorry. That’s how I feel. It is the equivalent to of what I think 2013 dope boy standard dress life is."

6. Alexander Wang

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5. En Noir

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4. 3.1 Phillip Lim

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3. Marcelo Burlon

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2. Billionaire Boys Club

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1. Play Cloths

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