Carhartt is synonymous with reliable workwear and tough duck canvas. But thanks to its massive popularity in Europe and Asia, the streetwear focused Carhartt WIP diffusion line was born. Going even a step further, the label has introduced the Over All Master Cloth label, which is practically a diffusion line of the diffusion line. If you didn’t follow that, just know that Over All Master Cloth by Carhartt WIP is a further step in the right direction, and is quickly pulling away from the rest of the workwear/streetwear pack.

The O.A.M.C. collection isn’t your dad’s earth tone-colored workwear clothes. The brand describes itself as a “premium iteration of classic Carhartt workwear designs reinterpreted and modernized, blending functionality with contemporary design to maximize innovation and introduce new evolutions in menswear.”

Embodying this ethos is a collection that consists of outerwear, sweaters, and trousers with a more tailored design as well as hues that stick to one side of the color spectrum, except for a bit of duck camo. Dope stores like colette, Union Los Angeles, Tres Bien, Slam Jam, and a few others are already planning to stock these goods, and this stockist line-up should be an indication the quality the brand is packing.

[via Highsnobiety]