As a brand, Penfield really ain't even all that serious, but damn, this "Coldest Day Ever" lookbook is great. Whoever styled this shit deserves a shout out, a shout out I would give if I were to do a little bit more research as to how this lookbook came about. But yo, when you click on it on their site the shit automatically goes turbo full screen on you so I had no choice but to bail with the quickness. That in mind, wherever you are, stylist, know you did a good job. Actually, if this really was the "coldest day ever", there's no fucking way you're tying a flannel around your waist or leaving any zippers anywhere open even a little bit. Damn, all that styling praise talk lead me to almost overlook that fundamental error. Expert styling can be deceiving.