Who popularized it: Pharrell, Lil Wayne

LRG, Bathing Ape and Ice Cream hoodies were a hot commodity thanks to the likes of Pharrell, Lil Wayne and Ludacris being seen just about everywhere in them. Whether it was Bape's very specific camo, beepers and ice cream cones, or earthy tones, everyone in the hood was trying to cop the 3XL joints (most likely fake) like their favorite rapper because, let's face it; them shits were expensive and hard to find in larger, baggier sizes.