For the Fall/Winter 2013 issue of The Independent Magazine, photographer Nick Knight is capturing photos of an "all–female army of Social Media-Moguls." Lily Allen, Iggy AzaleaKelly Brook, Abbey Clancy and Amy Childs each have impressive followings online and have been deemed "Power Women" by the publication. Knight is photographing the women with his iPhone and the "#Powershift" photo project is being uploaded to SHOWStudio's social media sites like Twitter and Instagram to create a "live fashion editorial."

Follow @showstudio_nick_knight on Instagram, @SHOWStudio on Twitter, or visit the project website to see all of the photos and animated GIFs as they are uploaded.

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[via SHOWStudio]