When: 1995

This 1995 ad campaign shot by Steven Meisel was one of the most controversial in the brand's history. The ad, which featured models in what seemed like a wood-paneled basement, received tons of backlash. Parent groups, child welfare authorities, leads of the Catholic League, and the American Family Association felt that the images looked like child porn. The Justice Department was even forced to investigate into it. The investigation was eventually dropped, but only when Calvin Klein was able to prove that all the models were adults. And even then, the brand still pulled the ads. 

The pictures are provocative, for sure. But the commercial was even creepier.