When: 1980

In this 1980 Calvin Klein commercial, then-15-year-old Brooke Shields models the brand's jeans and says, "Do you know what comes between me and my Calvins? Nothing." A short line but one that would become legendary—and controversial. Shields, though, who played a prostitute in the film Pretty Baby at the age of 12, told the New York Post that compared to what she's done before "this was like being in winter gear."