Founded: 1997
Where to cop in NYC: The Reed Space, 151 Orchard St.

If you want to become inspired, listen to Jeff Staple. The brand founder printed his first T-shirt by sneaking into Parsons School of Design's silkscreening lab and pressing-up tees after hours. Flash forward 16 years, and he's running one of NYC's best streetwear brands.

Most people know the brand for its signature pigeon logo, but the brand has branched out and collaborated with Mike Tyson and even found itself on the back of LeBron James while focusing on cut-and-sew pieces. However, Staple's street cred is still strong as it has never abandonded its streetwear roots—never leaving the cultural touchstones of graphic tees, tank tops, and 5-panel caps.