Founded: 1995
Where to cop in NYC: MEMES, 3 Great Jones St.

Hip-hop runs through the veins of 10.Deep. The brand, which is known for putting out noteworthy mixtapes and breaking new music, is still down for the backpack kid that's finding his way into camo print rugby shirts and floral-print button-ups.

18 years and running, 10.Deep has championed artists such as Kid Cudi and Wale throughout the years, and creates clothes just as bold as the rappers' sounds. Although heavy on military influence, streetwear fans can still find wardrobe staples such as baseball jerseys, crewneck sweatshirts, 5-panel hats, denim jackets and tank tops.