It is now September, which is one of the most important months of the fashion magazine industry. Each publication has chosen a golden celebrity in hopes to outsell all the others on newsstands. Similarly, fashion ad campaigns are stepping it up and trying to get big names to model their merchandise. David Yurman has hired a model who is no stranger to magazine covers: the immaculate Kate Upton.

Kate Upton Inception

The 21-year-old poses with some bling courtesy of the American jewelry designer. Gisele Bundchen and Kate Moss have modeled Yurman pieces in past years, so the ads are a BFD. Upton look sultry in the black and whites, starring in the campaign alongside gorgeous models Dree Hemingway, Anais Mali, and Catrinel Marlon. If the pictures aren't enough, today Yurman unveiled a video showing the models sporting the designer's bling.  

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[via Glamour