One of the great pleasure of New York Men's Market Week is discovering new brands and using this wonderful platform to introduce them to the beautiful, kindhearted people of the Interwebz, such as yourself. Études (a brand we've written about sparingly) takes traditional shapes and drives them head first into wild fabrications (digital prints) and exaggerated silhouetted (boxier bodies, shorter, fuller sleeves) resulting in one of the more exciting new collections we've seen in a while. Our personal favorites included a short-sleeved anorak that is not, in fact, inspired by the Titleist joint your dad golfs in, an indigo one button cardigan/Noragi hybrid thing and the perfect denim MA-1.
