Gaga Sleeps in the Guggenheim Museum, Gets Tattooed by Mark Mahoney
When Gaga announces a perfume, she doesn't just announce a perfume. For the launch of her fragrance Fame, Lady Gaga crept into an egg-like structure in the Guggenheim and fell asleep. Fashion, art, and film celebrities looked on and also reached into an opening in the egg to touch the sleeping beauty. After she woke up from the first half of the performance piece, she invited tattoo artist Mark Mahoney inside the egg. Mahoney proceeded to tattoo Gaga's neck in front of the onlookers. Of course Gaga doesn't sleep like anyone else.