The world is seeing some odd ways of advertising lately. First there was the only 12-foot-tall Colin Firth floating in a lake in London, then there was the Playboy Marfa sign (that may or may not be an ad), and now there is a 40-foot-long dragon skull sitting on a British beach. The skull was installed Monday in Dorset, surprising many beachgoers--it's the size of a bus.

Charmouth beach is part of Dorset's Jurassic coast, which is known for dinosaur fossils. But archaeologists don't worry, it's totally fake. Just like the Firth statue, the dragon skull is actually an advertisement for HBO's popular series Game of Thrones. The show's third series arrived on a movie and TV streaming service called BlinkBox.

Three sculptors worked for more than three months to decide the work's look, build it, and paint it down. It isn't a surprise that the same PR company that put on the giant Mr. Darcy earlier this summer is behind the skull. The idea was inspired by the scene in the show in which Arya Stark finds a dragon skull in the dungeons of King's Landing, the capital of the Seven Kingdoms. See a video of it below.

[via Adweek / Designboom]