When and where: 2002, Nike "Roswell Rayguns" commercial

Nike has a buttload of memorable commercials that urged us to want and buy their shit, but no commercial made us want something we couldn't have more than the Roswell Rayguns commercials of the early 2000s. When Vince Carter, Jerry Stackhouse and Jermaine O'Neal came out rocking those white, yellow and orange beauts, everybody instantly needed one in their life.