Being stylish certainly pays off when the opposite sex notices your dapper ways. It also makes it a little easier to stomach the change you spent on your tailored threads when everything is going well with the ladies. To hammer home this point, Burberry has casted Tom Sturridge and Sienna Miller in its fall/winter 2013 campaign, but it doesn't shoot a simply suggestive ad—Sturridge goes in for the kill.

In the brief, two-shot ad, the actors are seen locking lips. But it doesn't stop there. In a short film entitled "Trench Kisses," the "couple" can't get enough of each other, and they're not just wearing the tan trenchcoats the British brand is known for. They're even donning rocker-approved leather jackets and leopard-print shoes.

It's a daring approach for the brand that is normally associated with conservative rich folks and military officers, but, with its shiny campaign starring Romeo Beckham that ran last season, it's apparent that the heritage brand is ready to make new moves.