New York-based photographer William Yan has one of the most reputable style and fashion photography blogs on the planet. His street style snaps have gotten him global recognition and has catapulted him at the top of his profession. But even someone of his caliber can draw inspiration from the simplest of photo-sharing applications.

Instagram isn’t just a social medium for wannabe photographers to take “artsy” pictures of what they’re eating that morning, afternoon, mid-afternoon, etc. There is a true appreciation for the art of photography among some users, William Yan being one of them, that can be transformed into much more than just a smartphone snap. So Yan has broken down some of the people he can’t wait to get a glimpse of their latest upload, the sixth in a series of seven features made possible by the new Heineken Star Bottle.