Before Kanye rocked Givenchy's famed Rottweiler tee, the shirt was virtually unknown outside of fashion editors and designer clothes' Stans. It resulted in a chain reaction with Rihanna, Usher, and Tyga wearing the same tee shortly after. This also lead to a turning point when people who were not a part of the fashion world discovered Givenchy, and the house's current designer Riccardo Tisci became a household name.