Yeezus "New Slaves" Projections

Date released: May 17, 2013

Coming as a surprise to everyone, including law enforcement, Kanye and DONDA took the new music to the streets by projecting the "New Slaves" video on 66 buildings worldwide. With only a 2-hour warning for most cities, Kanye tweeted a link to his website that detailed the times and locations of the projections. The marketing idea was a huge hit and resulted in a recording of the projection that got over 2 million views on YouTube in just one day. DONDA added more viewing locations each weekend, but nothing will compare to the surprise of the first projections.

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