In surprising streetwear news that you never saw coming, very rare brand Been Trill, the creation of industry cool guys Matthew Williams and Virgil Abloh, is about to come off its extra, extra limited-edition tip and be sold at mall retailer PacSun.
The news started to circulate when PacSun sent out a Tweet that read, "Get ready to act fast. New brand, Been Trill's graphic tees are dropping online & in-stores this weekend. #beentrill," accompanied by an image of four different T-shirts hanging on a barbwire-lined chain-link fence.
As of now, there's no news from Been Trill or Pac Sun, and the T-shirts are not yet available on the retailer's website. But the tees play heavily off the retailer's fan base; featuring tie-dye and surf prints along with a plain, white and black T-shirt.
We're not sure if this is for real, or if Abloh and Williams are simply trolling us all—while blowing up their hyped brand as they formulate more ideas; cashing in on serious bucks in the process. Stay tuned for more details, we're going to follow this story as it develops.
The Been Trill shirts have hit the PacSun shop, and two different models are available, one for $27 and the other for $30. So much for the $100 you paid for your #very #rare shirts. At least you have the memories.
Virgil Abloh just acknowledged the PacSun/Been Trill partnership via his Twitter account and posted this Twitpic:
Matthew Williams has also Tweeted his support of the collection, and confirmed that it is called "MALLRATZ."