In 1951, the singer was on a hunting trip in Vancouver, B.C. and tried to get a hotel room. Crosby showed up in his jeans and hunting gear, and at first, was denied service. When Levi's had heard of this event, they gifted Crosby with a bespoke denim tux that he would wear from then on. The jacket featured a lapel flower made out of Levi's red tags.