24. Uniqlo

When it comes to affordable basics every other mass retailer can get all the way the fuck outta here forever because that’s Uniqlo’s house. In many ways, Uniqlo goes against everything #menswear stands for—made in China, produced in bulk, tourists love it—but Uniqlo is simply proof that when the clothes look good enough, are inexpensive enough and fit well enough, dudes will throw all their ideologies into the fucking trash. How can anyone pass up $6 dollar slim fit solid tees in every color under the rainbow, $30 oxford cloth shirts, $40 chinos and $5 boxers? Besides, any brand that can bring a fashion legend like Jil Sander out of retirement deserves major props.