Location: Chicago, IL/Brooklyn, NY/Kansas City, MO

Three friends: Seth Putnam, Jeffrey Kieslich, and Cameron Niederhauser started this blog as a way to document what dudes in the midwest were wearing. Don't dismiss it as an Americana blog right away, that'd be a huge disservice. Since its inception, Kieslich has since relocated to Brooklyn, but his classlcally-informed style remains cool as ever. Meanwhile, Putnam still holds it down for the Windy City and Niederhauser reps KC to the fullest. All three still kill it on a regular basis.