Supreme prides itself on the quality control of its products. Clothes are meant to withstand the rigors of skating, and the graphics are informed by a rich cultural influence spanning the worlds of music, art, and pop culture. The brand claims that MTTM's "Supreme Bitch" mark dilutes those very ideals because the logo is so similar, and not transformative at all. Essentially, Supreme feels MTTM's continued use of "Supreme Bitch," is corny, and by selling it available at retailers like Urban Outfitters, it makes the "exclusive" Supreme look even worse.