Jebbia denies that he offered McSweeney's tees for sale at Union, and further emphasizes that the only reason he approved the design "was for a one-time use of SUPREME BITCH on a T-shirt, as is the standard practice in the skatewear and street wear industry." This is pretty in line with Bobby Hundreds' outlook on streetwear, that "distribution through selective channels, sales distro and image are what ultimately constitute a brand as streetwear, not the art or design."