Who started it: Odd Future
Circa: 2009

Tyler, The Creator is credited with placing the box logo's paneled camp caps to the mainstream, thanks to appearances on the VMAs and multiple photo shoots where he wears one prominently. As a result, his teenage fans now flock to Fairfax Ave or Lafayette St. with their parents in tow and beg them for a $40 5-panel so they can emulate their idol. Other OFWGKTA members rock the brand prominently too, like when Frank Ocean rocked a Supreme hockey jersey on SNL.