Who started it: Slick Rick
Circa: 1985 

When Rick the Ruler and Doug E. Fresh dropped "La Di Da Di," Rick name checks his whole outfit, as well as his grooming regimen. Long before rappers were calling out sneaker brands, Rick shouts out the Bally shoes he wears with fly green socks. In fact, a pair of bright red Bally kicks is seen on the cover of his debut album, The Great Adventures of Slick Rick. Rappers like Rakim followed suit, and so did fans of the music, who copped the Swiss company's footwear as well.