Where: MTV Video Music Awards, Radio City Music Hall, New York
When: 1994
Notable Styles: Lederhosen; Fake goatee; Swiss mountaineer swag

The jokes continued later that year, when MCA dressed up as "Nathaniel Hornblower," his Swiss director pseudonym, and pulled a Kanye in response to "Sabotage" losing to R.E.M.'s "Everybody Hurts" for Best Direction at the VMAs.

"They're pranksters," Friedman says. "Everything they do is a big, happy, silly joke. Except when they do their art and make their records—then they get serious."