Date: 2009

A&F has been selling its "Fierce" fragrance since 2002, so when Beyoncé tried to trademark her alter-ego, Sasha Fierce, they took her to court to prevent her from releasing her own fragrance marketed under that name and handed her a cease and desist. Despite all that, Bey managed to trademark the crap out of Sasha Fierce, probably because the judge ruled "um it's Beyoncé... BOW DOWN, Fitches."