Visible Influence: Tattoo-Inspired Shirts, Trucker Hats, Gaudy Clothes

Even though most people look at his designs with a certain degree of revulsion, Audigier's effect on men's style can be seen in the dark era of style in the mid-2000s. Before he made his fortune appropriating tattoo culture and the artwork of Don Ed Hardy, he was making money by getting guys like Ashton Kutcher to wear trucker hats with "Von Dutch" emblazoned on them. The fact that he could charge hundreds of dollars for the gear started a trend of overpriced crap that led people away from gaudy brands and towards minimal, logo-free clothing.