Visible Influence: Branded Underwear

Calvin Klein turned underwear into a fashion statement. Before he aimed to make men aware of their skivvies, whitey-tighties were boring and pretty much the norm. He changed the game by making them a stylish item, and guys haven't stopped flashing the tops of their boxers ever since. His popularity garnered him a place in pop culture history not just for his racy ads, but also memorable references like in Back to the Future, where Marty McFly becomes known as "Calvin Klein" in the past, thanks of course to the name on his underwear.