Year It First Dropped: 2009

Moncler is the kind of company that seems to recognize great talent. Maybe that's why they got menswear prodigy Thom Browne to redefine sportswear. For his 2009 debut with Moncler Gamme Bleu, the man who brought us shrunken suits and grosgrain-placketed oxford shirts gave us the down-filled sportcoat and trousers. Charcoal gray trousers were given a side zip detail you'd likely see on a pair of snowboard pants, gray camo blazers contrasted with solid nylon, and there was even a down-filled tuxedo jacket. Showmanship has always been one of Browne's strong suits, and Moncler Gamme Bleu usually delivers on that front: For Spring/Summer 2011, they presented their models as cyclists making speedy rounds on fixed-gear bicycles in a velodrome.